The Weekenders, started in 1985, offer total market concentration in Harford County and select communities in Cecil County. Many of those who live in the areas served by The Weekenders are young, college-educated, dual-income families with children. Editorially-based, The Weekenders are direct mailed and offer advertisers a cost-effective means of reaching their primary and secondary markets through a proven publication. The papers are distributed in five separately zoned editions, presenting the option of targeting readers geographically or reaching the entire county and surrounding communities.
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DEMOGRAPHICS
- 79% own homes
- 65% are married, 38% have children in household
- 44% have lived in residence for seven years or less
- 57% have attended college
- Gender: 49% male, 51% female
- Median age is 37
- Median household income is $63,084
SOURCE: Claritas Inc., 2006
DISTRIBUTION
- DELIVERY: Friday
- FORMAT: 4 column x 9.66 inch tabloid
ADVERTISING DEADLINE
Thursday noon
For classified deadlines see Classified Rate Page. Ask your Account Representative for specific advertising information and rates.
CIRCULATION [top]
| NORTH BAY | |
| ABERDEEN (21001) | 8,351 |
| HAVRE DE GRACE (21078) |
6,531 |
| PERRYVILLE (21903) | 2,775 |
| PERRYMAN (21130) | 180 |
| PORT DEPOSIT (21904) | 2,393 |
TOTAL |
20,230 |
SOUTH BAY |
|
| BELCAMP (21017) | 2,648 |
| EDGEWOOD (21040) | 8,977 |
| JOPPA (21085) | 6,318 |
TOTAL |
17,943 |
EAST |
|
| ABINGDON (21009) | 10,390 |
| BEL AIR (21015) | 10,040 |
| CHURCHVILLE (21028) | 1,147 |
TOTAL |
21,577 |
WEST |
|
| BEL AIR (21014) | 13,444 |
| FALLSTON (21047) | 4,110 |
| KINGSVILLE (21087) | 1,167 |
TOTAL |
18,721 |
NORTH COUNTY |
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| FOREST HILL (21050) | 6,590 |
| JARRETTSVILLE (21084) | 2,475 |
| STREET (21154) |
2,016 |
TOTAL |
11,081 |
GRAND TOTAL |
89,552 |
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If you have a question about our publications or services, please contact:
Allison Thompson
410-332-6850 or Allison.Thompson@BaltSun.com
Michele Griesbauer
410-332-6381 or Michele.Griesbauer@BaltSun.com
General Inquiries: 410-332-6300
Or, to place a classified ad in print or online, click here <http://www.verican.us/cod6/patuxent> .
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