The Weekenders, started in 1985, offer total market concentration in Harford County and select communities in Cecil County. Many of those who live in the areas served by The Weekenders are young, college-educated, dual-income families with children. Editorially-based, The Weekenders are direct mailed and offer advertisers a cost-effective means of reaching their primary and secondary markets through a proven publication. The papers are distributed in five separately zoned editions, presenting the option of targeting readers geographically or reaching the entire county and surrounding communities.
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DEMOGRAPHICS
- 79% own homes
- 65% are married, 38% have children in household
- 44% have lived in residence for seven years or less
- 57% have attended college
- Gender: 49% male, 51% female
- Median age is 37
- Median household income is $63,084
SOURCE: Claritas Inc., 2006
DISTRIBUTION
- DELIVERY: Thursday
- FORMAT: 5 column x 11.15” tabloid
ADVERTISING DEADLINE
Friday noon
For classified deadlines see Classified Rate Page. Ask your Account Representative for specific advertising information and rates.
CIRCULATION [top]
| NORTH BAY | |
| ABERDEEN (21001) | 8,351 |
| HAVRE DE GRACE (21078) |
6,531 |
| PERRYVILLE (21903) | 2,775 |
| PERRYMAN (21130) | 180 |
| PORT DEPOSIT (21904) | 2,393 |
TOTAL |
20,230 |
SOUTH BAY |
|
| BELCAMP (21017) | 2,648 |
| EDGEWOOD (21040) | 8,977 |
| JOPPA (21085) | 6,318 |
TOTAL |
17,943 |
EAST |
|
| ABINGDON (21009) | 10,390 |
| BEL AIR (21015) | 10,040 |
| CHURCHVILLE (21028) | 1,147 |
TOTAL |
21,577 |
WEST |
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| BEL AIR (21014) | 13,444 |
| FALLSTON (21047) | 4,110 |
| KINGSVILLE (21087) | 1,167 |
TOTAL |
18,721 |
NORTH COUNTY |
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| FOREST HILL (21050) | 6,590 |
| JARRETTSVILLE (21084) | 2,475 |
| STREET (21154) |
2,016 |
TOTAL |
11,081 |
GRAND TOTAL |
89,552 |
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Homestead Publishing Co. | 10 Hays Street | Bel Air, Maryland 21014
advertising Phone: (410)838-4409 | advertising Fax: (410)838-2843 | E-mail: MArketing@theaegis.com
©2008 Homestead Publishing Co.
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