digital ad requirements

General specs [TOP]
PDFs are preferred for black & white and full color ads only. A PDF will not separate to spot color.

InDesign and Quark files also accepted. MAC format only.

We cannot accept Microsoft documents: Word, Publisher, PowerPoint, Excel, etc.

Include printed composite with all digital ads.

Negatives: right-reading, emulsion down accepted, but not encouraged.

All ads must be exact size.

SCANNING
Halftones - min. 200 dpi., 300 dpi preferred
Bitmap - minimum 600 dpi
85 lpi (line screen)
EPS files must be BINARY

EMAIL: ads@theaegis.com
Also: cc your Ad Representative
All email ads must be accompanied with ad information: publication, size, date, contact, color, etc. and be accompanied by faxed composite.

PDF File requirements [TOP]
PDF FILES PREFERRED (B&W and Full Color)

Adobe Acrobat .pdf created with Adobe Distiller.

Distiller Job Options: must embed all fonts! Do not downsample resolution. Compression is preferred.

A composite of the ad must be faxed to your ad representative to be submitted with an insertion order to Art Department.
PDFs are NOT accepted for SPOT COLOR ADS.

COLOR:
PDF can be used for Greyscale & Full Color ONLY! A .pdf will not separate to spot color. Full color must be CMYK color build, not Pantone. Black type must separate onto black plate only (not a build on all 4 plates.)

If you have a spot color ad, you must compress the document, fonts, etc. in a file less than 3 MB to email. If file is larger, you must send in more than one email. FTP site is available for larger files, consult your ad representative.

Design REQUIREMENTS[TOP]
(Guidelines to follow when creating PDF)

INDESIGN CS2 FILES (preferred for spot color)

• InDesign files may be sent compressed (less than 5 MB) via email, on zip or CD.
• Include all fonts, tiffs, eps’, etc. necessary for output - MAC fonts only.
• A composite of the ad must be faxed to your ad representative to be submitted with an insertion order to Art Department.

QUARK FILE 6.5 FILES

• Quark files may be sent compressed (less than 5 MB) via email, on zip or CD. Include all fonts, tiffs, eps’, etc. necessary for output -MAC fonts only.
• FTP site is available for larger files, consult your ad representative.
  

PHOTOSHOP CS2 PSD FILES

• Only acceptable if InDesign, Quark or a PDF making program is not available.
• Make sure file is CMYK before any manipulation with type or vector files. Do not change from RGB to CMYK at the end of working on a document or the type will not read as black and the file will not separate correctly for printing.

COLOR:

• FULL COLOR - CMYK process separation (must be a build, no pantone)
• SPOT COLOR INSIDE PAGE - 1 black plate, 1 color plate (set up as spot color, not process separation)
• SPOT COLOR BACK PAGE - spot colors must be process separation (CMYK color build). We need all four plates.

QUESTIONS
For further questions contact your Advertising Representative at
410.838.4409 or 410.879.9592, who will direct you to the appropriate technical support personnel.